Management 315301 Chapter 4 MCQ: Marketing Management

In this article, we share Management 315301 Chapter 4 Marketing Management MCQ for the MSBTE sixth semester.

All important questions for the upcoming online examinations are listed below with answers, also PDFdownload link is given at the end of the article.

Management 315301 Chapter 4 MCQ Set

Basics of Marketing Management

1. Marketing management is mainly concerned with:
   A) Production planning
   B) Planning and controlling marketing activities
   C) Accounting management
   D) HR recruitment
   Answer: B
2. Marketing management mainly focuses on satisfying:
   A) Government policies
   B) Customer needs
   C) Competitors
   D) Employees
   Answer: B
3. The main objective of marketing is to:
   A) Increase employee salary
   B) Create customer value and satisfaction
   C) Reduce production
   D) Increase taxes
   Answer: B
4. Marketing management involves planning, organizing, directing and:
   A) Hiring
   B) Controlling
   C) Training
   D) Supervising
   Answer: B
5. Marketing management connects the company with:
   A) Government
   B) Customers
   C) Investors
   D) Suppliers
   Answer: B
6. Marketing management helps businesses to:
   A) Ignore competition
   B) Sell unwanted goods
   C) Understand customer behavior
   D) Reduce production quality
   Answer: C
7. Marketing management ensures the product reaches:
   A) Only wholesalers
   B) Right customer at right time
   C) Only retailers
   D) Only exporters
   Answer: B
8. Marketing management focuses mainly on:
   A) Selling products randomly
   B) Building long-term customer relationships
   C) Reducing services
   D) Increasing taxes
   Answer: B
9. The concept of marketing emphasizes:
   A) Customer satisfaction
   B) High production cost
   C) High taxes
   D) Limited products
   Answer: A
10. Marketing management helps in achieving:
    A) Organizational goals
    B) Government goals
    C) Social media goals
    D) Personal goals
    Answer: A

Significance of Marketing Management

1. Marketing helps in identifying:
   A) Machine problems
   B) Customer needs
   C) Government laws
   D) Office layout
   Answer: B
2. Creating demand is achieved through:
   A) Advertising and communication
   B) Production only
   C) Distribution only
   D) Accounting
   Answer: A
3. Product development involves:
   A) Ignoring trends
   B) Identifying changing customer needs
   C) Increasing price
   D) Reducing quality
   Answer: B
4. Efficient distribution ensures products are available at:
   A) Wrong place
   B) Right place and time
   C) Only factories
   D) Only warehouses
   Answer: B
5. Marketing helps organizations to:
   A) Reduce profit
   B) Achieve organizational goals
   C) Stop production
   D) Ignore customers
   Answer: B
6. Customer satisfaction leads to:
   A) Customer loyalty
   B) Customer complaints
   C) Reduced demand
   D) Lower sales
   Answer: A
7. Marketing improves utilization of:
   A) Resources
   B) Taxes
   C) Profits only
   D) Advertising only
   Answer: A
8. Studying competitors helps in:
   A) Ignoring market changes
   B) Staying ahead in competition
   C) Increasing cost
   D) Reducing innovation
   Answer: B
9. Marketing contributes to:
   A) Economic development
   B) Economic loss
   C) Less employment
   D) Less innovation
   Answer: A
10. Marketing creates a positive:
    A) Brand image
    B) Negative image
    C) Political image
    D) Social image
    Answer: A

Conclusion

All level dificulty of questions are asked under these question sets for the Marketing Management chapter.

MAN 315301 Chapter 3 MCQ: Management